Estee Lauder Breast Cancer Awareness Campaign was started in 1992 by Mrs. Evelyn H. Lauder when breast cancer was only spoken about in whispers. Now, after twenty years of breast cancer awareness, the BCA Campaign is loudly and proudly spreading its lifesaving awareness message in over seventy countries. The BCA Campaign promotes breast health and tirelessly works to raise funds for research for a cure. For 2012, the theme for the Campaign is Courage. Believe in a world without breast cancer.
Empire State Building
Elizabeth Hurley sports her new lip gloss called Pink Innocence from Estee Lauder which you can also get, in support of breast cancer awareness.
Elizabeth Hurley is a model and actress from England. She got her first modeling job with Estee lauder, a cosmetics company that she has now been with for over 15 years as a representative and model. Hurley is best known in the acting world for her work in Austin Powers: International Man of Mystery and Bedazzled. Hurley also owns her own beachwear line.
Introduction by: Meg Zrini
Interview by: Giacinta Pace
Q: What does today [October 1, 2012] mean to you?
Elizabeth: Today is a very significant day. The Estee Lauder Company’s Breast Cancer Awareness Campaign has been going for 20 years now. It’s our anniversary year and the first time we lit a global building pink was here in 2000. It was the Empire State Building. It’s fantastic to be back. We were back again for our tenth anniversary two years ago for the illuminations which also got us into the Guinness book of World Records. I was here with Evelyn Lauder, the founder of the breast cancer research foundation. It means a lot to us to be back here. Thank god for the beautiful day today so we can all be outside and really look at New York [City] at its finest. It’s a very significant day for all of us.
Q: Is there one thing that people don’t know about breast cancer that they should know?
Elizabeth: We like to continue to tell people that early detection saves lives. We love people to know that if a tumor is found early and it’s localized, there’s a 90 percent chance of survival. It’s so important that woman check their own breasts every month at the same time of the month every month and have a mammogram every year if they’re over forty. If they do find something, there’s a 9 in 10 chance that you’ll survive. If you let it go, if you’re scared, which my grandmother was back in the early nineties when she found her lump, she was too scared to tell anyone because she was frightened and she wanted it to go away. Sadly, it doesn’t go away, it gets worse. We’re really hoping that woman can really understand the importance of early detection.
Q: Anything else you’d like to add?
Elizabeth: We’d like to say that we’d love every woman to go to the Estee Lauder counters and pick up a free pink ribbon. We’d given away more than 122 million free pink ribbons since our inception and we’ve got a lot more to give away. We’d love people to do that. If they can afford it, we’d love people to buy the Pink Innocence lip gloss that we’re selling in my name this year or Evelyn Lauder’s lipstick which is called Candy also there to benefit the Breast Cancer Campaign, so there’s a lot of things people can do!